Everyone loves a good story. The primary intent of case studies is to tell a story, a narrative about your company and how your service/product has helped others, by solving their problems or improving company success. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study.
Your profile is in top shape, you’ve used LinkedIn for due diligence before reaching out by email or phone to prospects and you’re keeping up with your customers who post in groups that you share in common. A+ for you! You’ve discovered that with the basics down – LinkedIn is a way, powerful tool.
Let's start with Traditional marketing. Traditional marketing, contrary to what some digital agencies might tell you, is not dead,. Digital marketing did not kill it - but its role has certainly changed significantly. People still listen to the radio, respond to magazine ads, appreciate brochures and look at postings on community bulletin boards.