Everyone loves a good story. The primary intent of case studies is to tell a story, a narrative about your company and how your service/product has helped others, by solving their problems or improving company success. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study.
Let's start with Traditional marketing. Traditional marketing, contrary to what some digital agencies might tell you, is not dead,. Digital marketing did not kill it - but its role has certainly changed significantly. People still listen to the radio, respond to magazine ads, appreciate brochures and look at postings on community bulletin boards.